At Gourmate Pet Treat Co. we understand that pets deserve the very best.
And the very best is human food grade - quality ingredients that are minimally processed under the strictest hygiene standards.
The very best is also freeze-dried, for maximum taste and nutritional benefits without salt, fat, or chemical additives.
It’s all the stuff you care about for the rest of the family. Why would you give your best mates anything less?
What does "human grade" actually mean?
In many countries in the world including New Zealand there's a big difference in what food you can label and sell for human consumption and what you can sell as pet food.
It is not uncommon for pet foods and pet treats to contain food scraps and by-products such as skin, bones and guts, some of which must legally be treated to reduce the risk of harm before it can go into pet food.
These by-products can have less nutritional value and are often harder to digest than muscle and organs.
By-product meat, "meal" or grains may also not be as tasty, meaning that flavour, sugar and fat is added - just like human junk food.
At Gourmate Pet Treat Co. we only use premium meat products that are of human food grade standard - food from the same suppliers as your supermarkets and restaurants - and process and pack them in a human food grade facility.
This means your pet gets only the most nutritious, easily digestible whole proteins - that are also naturally delicious.
So why are your treats not for human consumption, then? Because under those same standards it is not legal to sell pet food for human consumption in New Zealand. Sorry.
What's the deal with freeze drying dog treats?
Freeze drying is as close to raw and wild as you and your dog can get without having slimy fish or meat-flavoured pockets.
Freeze drying uses vacuum pressure and the process of sublimation (going straight from a solid to a gas with no liquid stage in between) to remove water from food without needing heat.
Prolonged heating - whether through cooking, air drying, or dehydrating - will always break down some of the beneficial vitamins, minerals, and oils from your dogs' food.
Only freeze drying produces a shelf-stable dog treat with all the drool-worthy flavour and important nutritional value of raw food, so that's why we only make freeze dried treats at Gourmate Pet Treat Co.
Why do Mussels need to be freeze dried?
You may have noticed us going on about how our Organic Green Lipped Mussels are freeze dried. So what?
Green Lipped Mussels from New Zealand (Perna canaliculus) have superfood properties that support the reduction of inflammation and joint pain, but research has shown that heat from cooking and preserving breaks down these properties.
Let us be honest - if you're buying Green Lipped Mussels for your dogs that have either been cooked (including air drying ) or had the oil removed (we call that "defatted" in the biz) then you're providing a tasty treat but missing out on the famous health benefits.
Gourmate Pet Treat Co. treats are freeze dried at a biotechnology facility in Christchurch, New Zealand, that has expertise in processing Green Lipped Mussels for the (human) health and nutraceutical industry.
These guys are industry pros, ensuring that your fur babies get the very best of the best Mussels full of healthy protein and beneficial oils.